Branding is one of the most important aspects of any business, large or small, retail or B2B. Yet it is also one of the most misunderstood. Branding is sometimes considered to be merely an advertising function, but it is so much more than that. What trends can your brand leverage to modernize + monetize in 2020? Discover how to create and manage a brand that helps your business become known, loved, and preferred in this brand strategy break-down we call "The Get Down."
What's in the Mirror: A Night of Love
Resources for Creatives in Austin
Why Your Brand Colors Matter
BRAND STRATEGY 101 AND WHY YOU NEED ONE (FOR CREATIVES & ENTREPRENEURS)
Bringing your brand to life is not about how it looks; it’s about how it makes others feel. It’s all about what your customers say and how they feel when you leave the room. That’s why having a great strategy for your brand is so important. Your brand strategy is what cements people’s perceptions of your brand. What might you perceive of a brand with no clear strategy?
Let’s dig a little bit deeper into this whole “branding” thing though.
Common Ground (Photo Essay)
Sights of SXSW 2019
SXSW is an incredible 10-day festival celebrating the latest trends and innovations in film and music and has tons of events and interactive shows which takes place every March in ATX. The conference is attended by media and tech businesses, artists and party-goers who are looking to discover new talent, often for free.
My hubby Sani and I decided to go for a walk and capture some street photography of the busy-ness! Here’s a look at some of the sights we found at this year’s SXSW!
Why Your Brand Photography Matters
SIMPLE QUESTION: When you’re scrolling down your endless Facebook and Instagram timelines, which makes you stop scrolling first - the text or the images?
If you answered with “the images,” then congratulations! You’re part off the majority!! So much for individuality. LOL! But on a serious note, the reason why you’re more compelled to stop on the photos is actually backed up by science. According to researched complied by 3M, the corporation behind Post-it Notes, images are processed 60,000 times faster than written words, which means you can show off your brand to your followers much quicker with pictures.
Don't Box Her In.. Gender Fluid Model Franki Phoenix On Defining Life (Or Not)
Franki Phoenix has all the makings of a classic blossoming fashion model: with wide almond shaped eyes similar to Beyoncé, the instinctive cool factor, a slender agile frame, the short coily tapered coif that complements the cheekbones so perfectly, and the kind of “here to slay” energy that makes every moment worth snapping. But there is something less obvious that I learned from this rising star, a reality that is now finally being questioned and challenged.
At-home sessions: 5 reasons these make for amazing family portraits
This Holiday Season, I had the pleasure of photographing The Overton Family. They were a ton of fun and totally open to just letting the morning unfold, naturally. I arrived to their home at about 10 AM, the highlight - being greeted by one of the most charismatic kiddos in the whole state of Texas, and his big sister- well, as teenagers go - wouldn’t have minded a few extra minutes to text. Anyway, we didn’t worry about wrangling the family together too much to get the “perfect” shot, and as a result, we have a huge gallery that details the day in a candid, “merry” way. The best thing about these photos is how they will tell the story of how family was at their beautiful home, on this lovely, December day in 2018.